Disney Infinity 2.0: Marvel Super Heroes is released on Friday, September 19, 2014 for the Xbox 360, Xbox One, PlayStation 3, PlayStation 4 and Wii U. And if you were promoting something which combines Disney, Marvel and videogames, you’d want something cool.
How about a 36 foot tall projection of the Incredible Hulk lifting Tower Bridge to allow a barge carrying copies of the game to pass through? The journey from ship to the GAME branch at Hamley’s was also accompanied by projections of other Marvel super heroes, including Iron Man, Captain America, Thor and Spider-Man.
Disney Infinity launched in August 2013, and has sold more than 3 million copies so far. That’s generated more than $500 million in revene.